Another 5 star Google review received on a recent Shepperton sale.

For decades, the flat was the natural starting point for many first-time home buyers. The first rung of the ladder. The affordable option. The stepping stone to something bigger. For landlords, it was a dependable investment. For first-time buyers, it was often the only way in.

In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.

The rental market remains active in May 2026, but conditions are changing. Demand is still strong, rent growth has eased, and tenant expectations are rising. Here is what landlords should be thinking about now.