How important is it to advertise on Rightmove and Zoopla?
A recent BBC article explains 'most online viewings will not turn into actual enquiries'
Rightmove and Zoopla have long been names you think of as soon as you think about moving home. A recent BBC article explains that the sites are even popular with people that have no intention of moving.
So, how important is it for your home to be on these websites? Bearing in mind your home will mainly be seen by people not looking to move.
Preparing your home for photos and then viewings isn't for the faint hearted, so it is essential that the viewers your chosen agent brings to you actually want to buy! This is why at Newboulds & Co we set-up our Heads Up property search. Buyers and tenants create their own property search with us, specifying the exact location they want to live in, how many rooms they need and how much they can spend. They must also answer questions about their current status (Are they selling a property? Is their mortgage agreed?)
These people have to be serious about moving to set this up. They aren't just scrolling a website because they have a spare 5 minutes.
When Newboulds & Co carry out a market appraisal of a property, you can always find out from us, how many people we have registered at that given time, that have gone through this process and will be interested in your home. Much more useful than thousands of people looking online that aren't moving home.
Here are the comments from people interviewed by BBC:
Katie Smith "Rightmove is my porn", "It's like being a modern day peeping Tom," she says, referring to the number of homes she looks inside, all from the comfort of her smartphone.
Sam Kennedy Christian, who lives in Herne Bay in Kent with her husband and two children, uses Zoopla to look at her dream purchases.
"I love imagining what I'd get if we won the lottery" Sam says she enjoys refreshing the Zoopla app as part of her "bedtime scrolling" routine
When we browse property websites, we’re engaging in “a form of escapism that taps into the brain’s reward systems," says Louisa Dunbar, the founder of OrangeGrove, a research agency that uses behavioural science to improve business websites.
You can click here to read the full BBC article
If you are looking to get a market appraisal of your home, you can book directly with us here