Since the mid 2000s, Britain has been told the same bad news housing stories. Young people have been locked out of homeownership. Deposits are impossible to save. Mortgage rules are too strict. And ‘Generation Rent’ is now permanent. According to the narrative by the newspapers, younger generation homeownership has collapsed.

Buying a home can feel easier when you know your budget, priorities and next steps. With mortgage costs still influencing decisions, preparation is one of the biggest advantages buyers have.

A Shepperton client explains why having a consistent point of contact and investment in marketing gave Newboulds & Co the edge in selling their home

In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.